The Amanda Strategy: How Chris Luxon Is Using His Wife to Save His Political Skin

Are we witnessing organic 'feel good' stories about the PM's wife? Or is it something else? And why does the NZ media call her our 'First Lady'?

We don’t have a “First Lady.” So why does the media keep saying we do?

Before we get to the heart of the matter I really want to discuss, there’s something that needs to be said about how Amanda Luxon is being portrayed, weirdly, as a ‘First Lady’.